Furthering my research into music videos, I have decided to conduct my own research into the audience theory. This theory states how specific media products affect and have an influence on audiences lives. There are a number of aspects as to how this theory is combined by other research and concepts. I have created a short slideshare presentation below which shows my knowledge and understanding of this theory. This has allowed me to develop a better understanding as to how specific media products such as music videos have major influences on an audience.
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