Final Music Video Evaluation

Problems Encountered

Recently our music video for the first draft and final draft have encounter problems to play with the visuals and audio aspects due to the factor of copyright laws/issues. As of this, even though we have asked the Universal Music Groups UK permission to use the song for only educational purposes and they have given us permission to use it online via You Tube, other issues have had an unfortunate matter over the use of UMG on copyright grounds.

This has had some concern of the viewing content of the music video and the group have tried our very best to target the issue with a plan of action to post a copyright notice to You Tube stating that the video is only for educational purposes. Although, whenever this issue will be fully resolved or not depends, as the group could be facing a major issue facing the factor of copyright laws and legislations.

However, the group still has been able to get a significant number of views and responses for the music video from the target audience before we had encountered this factor, so not getting audience responses has not been an issue for me and the group. In addition, within the music videos first draft and final draft blog posts I have been able to put hyperlinks within the blog posts above the video so that the viewer can click and watch the video on a Google Drive platform, which I believe is a good way to try and tackle this issue and so still be able to get a growing number of views. Below are a few screenshots showing how I have been able to condemn with this issue. 

Final Music Video Questionnaire

As an individual, I have decided to create a final questionnaire based upon the whole promotional package for the music video, tour poster and CD Packaging. I have collected a wide range of responses of up to 12 from people within my target demographics age group to other younger and older age groups. Overall the responses present that the group have created a successful media product, showing that we have constructed our research, planning and all other stages of production successfully. Below are some of the responses collected in which will be inserted into the final evaluation.

Biggest Selling Artist Albums of 2014

Earlier on last year I conducted some research into the nest selling albums of 2013. Currently in 2015 I have mow been able to find out the the biggest selling artist albums of 2014. according to the official chart the groups music video as well as album cover base upon last years album "IN THE LONELY HOUR" proved to be the very successful hitting to be number 2 in the top 40 biggest selling artist albums of last year. From this I believe that me and the group made the right decision  into choosing the song and artists using cross media marketing/convergence of the media products we have designed based upon the artists of Sam Smith. As of this, I believe the music video could prove to be very popular and entraining to view for a variety of  members within the groups target demographic. 

Music Video - Final Draft

The final product is now finished and has been uploaded to youtube for the public to view. The group are now happy with the music video that we have created in regards to the changes and adjustments made. We believe that we have created a better product in this final version and we all believe that we have successfully completed our journey into creating a successful music video.

(If the video does not have audio or play please click here to view the final version)

Final Editing

Me and one of the group members Ian Pelgrave are now in the process of constructing the final editing editions before publishing our final music video product. Taken from our audiences responses to the music video we have made a number changes in order to make the video more professional and suited towards the genre of indie/pop. Below are some screenshots of our final process before we publish the final music video.

Final Album Cover/CD Packaging

This is the final CD Packaging with the group's final Album cover that Kieran Winrow created for the group. From his research I believe that Keiran has successfully created a professional media product that will be used as part of our promotional package to promote the music video as well using the tour poster.